I titled this series The Whole Truth Revealed because that’s exactly what I’m going to do. Reveal the WHOLE truth. I’m sure you’re tired of all the hype and empty promises that are being made out there. I will not be pointing any fingers or calling any names as that does no one any good. I may at times however be BRUTALLY HONEST with you during this series. If you can’t handle that then you should stop reading now. Why would I do this? Because it’s time for good people like you, that are honestly looking to better their lives, to STOP getting their chains jerked, and so you can understand exactly what to expect in the home based business / network marketing industry.
The intention here is to help you understand not only how network marketing and multi-level marketing (mlm) works today, but also why things are done a certain way. Why certain techniques are used and for what purpose. Too many times these things are not explained properly which can leave people feeling mislead or disillusioned about the industry, put a ‘bad taste’ in their mouths, and ultimately cause them to fail or quit altogether.
First let me say that there are a lot of good network marketing and multi-level marketing businesses out there that you can choose from. There are a lot of good products and a lot of good people in this industry and yes, you can make a lot of money provided you take the time to properly educate yourself. You wouldn’t try to become a doctor or lawyer without going to medical or law school to receive the proper education. Yet, every year, millions of people get into the network marketing home based business industry with little or no knowledge of what to do because they read somewhere or heard someone tell them that “anyone can do this”.
That brings me to the first truth about network marketing home based businesses. No, anyone cannot ‘do this’. On top of that, you don’t want anyone in business with you anyway. While the marketing system and concept you’re working with may be simple enough, some people are just not cut out to be entrepreneurs. Some people just can’t break away from the employee mentality. But here’s a little secret; you can’t possibly work with everyone that wants to make more money anyway. It’s just not possible and most of the time the people with this mindset are looking to ‘get rich quick’. Remember, you have a business and you should treat it like a business. That’s why the top companies today have a marketing system in place to help you qualify the people you can and want to work with.
The main goal in any business, network marketing or otherwise, is to make money as quickly as possible. This series is going to help you do just that. I will not sugar coat anything so please understand from the outset that I will be explaining how to own and operate a legitimate network marketing business. In part 2 we will start with discussing business mindset and certain principles as they apply to your home based business needs.
