FREC Considering Some Additions to Advertising Rules

At the Fla. Serious Estate Commission’s July 22 meeting, commissioners talked about some achievable alterations to 61J-10.025 and prepare to abide by-up at a conference on Sept. 22.

TALLAHASSEE, Fla. – The Florida Actual Estate Commission (FREC) held a workshop on July 22, during which contributors and FREC commissioners reviewed achievable changes to rule 61J2-10.025, which governs promotion.

FREC has a different workshop planned for Sept. 22, 2021, and will think about these proposed improvements yet again. According to Florida Realtors’ lawyers, users really should assessment the proposed language carefully mainly because the modify may perhaps effect some Realtors’ day-to-day apply as it relates to promoting initiatives.

FREC is accepting opinions about the proposed improvements. They really should be sent to FREC’s Government Director Giuvanna Corona no later on than Sept. 1, 2021. Realtors with comments are also encouraged to show up at the Sept. 22 workshop either virtually or in-human being.

Proposed language to be thought of on Sept. 22

FREC Preliminary Language For Thought
Workshop September 22, 2021
Opinions Owing To Government Director By September 1, 2021

61J2-10.025 Advertising and marketing.

  1. All promotion should be in a way in which acceptable folks would know they are working with a genuine estate licensee. All serious estate ads ought to include the certified title of the brokerage organization. No true estate advertisement positioned or induced to be placed by a licensee shall be fraudulent, bogus, misleading or deceptive.
  2. When the licensee’s own identify seems in the advertisement, at the very the very least the licensee’s last title should be utilised in the fashion in which it is registered with the Fee.
  3. (3)(a) When promoting on a web site on the World-wide-web, or by any other digital indicates, together with but not confined to SMS or any digital messaging companies of any sort, the brokerage firm title as necessary in subsection (1), over, shall be positioned adjacent to or right away above or beneath the stage of get hold of details. “Point of call information” refers to any usually means by which to contact the brokerage organization or particular person licensee which include mailing tackle(es), actual physical street deal with(es), e mail address(es), telephone variety(s) or facsimile phone number(s).
  4. (b) The remaining prerequisites of subsections (1) and (2), apply to marketing on a website on the Net or by any other electronic means, like but not limited to SMS or any electronic messaging solutions of any kind.

Rulemaking Authority 475.05, 475.25(1)(c) FS. Legislation Implemented 475.01, 475.25(1)(c), 475.4511 FS. History–New 1-1-80, Amended 2-17-81, 3-14-85, Previously 21V-10.25, Amended 12-29-91, 7-20-93, Formerly 21V-10.025, Amended 4-18-99, 7-4-06, 2-5-07.

Down load all FREC rule alterations discussed at the July 22 assembly.

© 2021 Florida Realtors®

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